The challenge
Respected in the field, undersold online
U.S. Safety Training had earned real standing in Texas safety education, but their website didn't show it. The site was hard to navigate, and it didn't make clear which course fit which worker. So the people who arrived ready to enroll, employers with crews to certify and workers racing a deadline, too often gave up and went with a competitor that was easier to understand.
Our approach
Make the right course obvious
Prospective students arrive with a specific need, so we built the site to meet it. We designed a modern, straightforward experience with clearer course information and a structure that guides each visitor toward the right next step.
The layout was built to support real growth, giving the team room to add courses and content without the site getting harder to use.
The outcome
What the design sets out to do
The design does the explaining. Clearer course information and a faster, cleaner structure are built to guide each visitor to the right course and turn interest into enrollments, on a foundation ready to scale with the business.