SEO & AEO
Search is changing fast. We optimize for traditional search engines, AI answer engines, or the right mix of both for your business.
The Problem
Most small businesses are invisible online. They're not on page one. They're not being cited by ChatGPT or Perplexity. And they have no idea why, or what to do about it.
Our Approach
Our work spans traditional search optimization (technical SEO, on-page content, local rankings) and Answer Engine Optimization, so AI assistants cite your business when someone asks about your industry. We recommend the right mix for your goals.
This isn't plug-and-play or automated keyword stuffing. It's strategic, built on your actual business, and designed to compound over time.
What Is AEO?
When someone types a question into ChatGPT, Perplexity, or Google's AI Overview, they get a direct answer, not a list of blue links. The businesses that get cited in those answers aren't just lucky. They're optimized for it.
Answer Engine Optimization (AEO) means structuring your content, authority signals, and brand presence so that AI models recognize you as a credible, citable source in your field. It's the new frontier of discoverability, and most businesses don't know it exists.
What's Included
Every engagement starts with a full audit. The right deliverables depend on your business and your package.
Site speed, crawlability, indexation, and technical errors, identified and fixed.
Research-backed targeting of high-intent keywords your ideal clients are actually searching.
Meta titles, descriptions, heading structure, internal linking, and schema markup on every page.
A plan for creating content that ranks, earns backlinks, and builds topical authority over time.
Structured data, FAQ content, and authority signals to get your business cited by AI tools.
Clear reports showing ranking improvements, traffic trends, and what we're doing next.
How It Works
SEO is a long game, but you'll see movement within 60–90 days when done right.
We audit your current site, competitors, and keyword landscape to understand where you stand.
We build a prioritized roadmap, quick wins first, long-term authority built in parallel.
We implement all technical and on-page changes directly, no lengthy handoffs.
We create or optimize content for Google rankings, AI citation signals, or both, depending on your engagement.
Monthly reports, quarterly strategy reviews, and continuous optimization as the landscape changes.
Is This Right for You?
SEO is a long-term play. We want to make sure we're the right fit before we start.
Good fit
Not the right fit
Real Results
From the 2025 Annual SEO Report, 360 Collision · San Antonio, TX
60%
User Growth
Active & new users year over year
4,100
Keywords Ranking
↑ 329.8% year over year
#1
Lead Driver
Google Business Profile, dominant all year
#7
ChatGPT Ranking
Top collision shops in San Antonio
Client Spotlight
San Antonio, TX · Auto Collision & Hail Repair
In 2025, Origo's SEO strategy produced dramatic growth across every metric, turning 360 Collision's Google presence into the single most powerful lead driver in their business. Timely content tied to real events like hailstorms drove measurable traffic spikes, while a fully optimized Google Business Profile generated 1,213 call clicks and 2,551 direction requests over the course of the year.
19,504
GBP Impressions
↑ 238%
1,213
Call Clicks
↑ 216%
608
Organic Clicks
↑ 295%
2,551
Direction Requests
↑ 47%
"Fantastic business. Very creative, in touch with the current markets, and they have done a great job helping us grow our online presence."
SEO (Search Engine Optimization) focuses on ranking your business in traditional search engines like Google. AEO (Answer Engine Optimization) focuses on getting your business cited by AI assistants like ChatGPT, Claude, Gemini, Grok, and Google AI Overviews. Origo does both, and we'll recommend the right mix for your business.
We start with a full audit of your current site and competitive landscape, then build a roadmap covering technical fixes, on-page optimization, content strategy, and AEO structuring. From there we execute monthly with transparent reporting on what we did and what it produced.
SEO typically starts showing real results around the 6-month mark, with stronger compounding gains in the months that follow. Our work with 360 Collision produced a 329.8% increase in keyword rankings, and Groomer's Seafood saw a 423.1% increase in active users.
Not always. We can work with your existing site if the foundation is solid, or recommend a rebuild if it's actively holding back your rankings. The audit makes that call clear.
No reputable SEO agency guarantees rankings, because no one controls Google's algorithm. What we do guarantee is a transparent process, monthly reporting, and proven methodology, and our case studies show the kind of results that consistent work produces.
Yes. Local SEO is a core part of what we do, including Google Business Profile optimization, local citations, review strategy, and location-specific content. Many of our clients serve specific cities or regions.
AEO requires structuring content so AI models can extract clear, citable answers, direct phrasing, defined entities, structured data, and authoritative formatting. Traditional SEO still matters, but AEO is becoming critical as more searches happen through AI assistants. See our FAQ on AI & Trust for more.
Book a free discovery call. We'll audit your current visibility and tell you exactly where the opportunity is.