As a business owner, it's important to stay on top of changes in the digital landscape that could impact your online presence. That's why we want to make sure you have the full picture: websites created with Google Business Profile were discontinued in March 2024.
What Happened
If you had a website made with Google Business Profile, it was turned off in March 2024. When customers tried to visit your old website, they were redirected to your Business Profile instead. That redirect continued to work until June 10, 2024.
Domains ending with business.site and negocio.site were also removed from the website field on Business Profiles in March.
What This Means for Your Business
If your business was relying on a Google Business Profile website as its primary web presence, that's no longer an option. A Business Profile alone isn't a substitute for a real website, it can't tell your full story, rank for search terms, capture leads, or build trust the way a proper site can.
The good news is that this is a chance to build something better. A real, professionally designed website gives you control over your brand, your messaging, and how you show up to potential customers.
What to Do Next
If you don't have a dedicated website yet, or you had one of these discontinued sites, now is the time to build a proper one. At Origo, we specialize in creating responsive, professional websites for businesses of all sizes. Our team helps you:
- Build a site that reflects your brand accurately
- Optimize for search so customers can find you
- Set up your Google Business Profile with a real website address
- Ensure your online presence stays strong as platforms change
Don't wait for another platform change to catch you off guard. Reach out to us today to discuss building your website and updating your Business Profile. Let's make sure your online presence remains strong and effective.